Pantene: 80 Years
Brand
Date
May 2026
Description
Pantene’s 80 Years campaign explores the evolution of personal care and self-determination through a historical lens. The commercial traces key moments in women’s history, moving from a 1946 domestic setting through a 1963 professional milestone and into the 1985 performance arts scene. Produced by GREATERGOOD, the spot employs period-authentic cinematography and a mix of black-and-white archival aesthetics and saturated color grading. The work utilizes live-action technique to ground its narrative in authentic detail, leaning into a cinematic visual style to bridge the gap between distinct historical decades.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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