Pantene
80 Years
Brand
Project80 Years
Date
May 2026
Description
Pantene explores the evolution of personal identity and self-care in its '80 Years' campaign. The commercial video tracks a historical narrative through several decades, contrasting domestic and professional settings to highlight moments of progress and change. The production employs cinematic techniques, including period-authentic cinematography and a mix of black-and-white archival aesthetics and saturated color grading. This live-action project, produced by GREATERGOOD, moves through 1946 domestic vignettes, 1960s professional environments, and 1980s performance spaces to anchor the brand within a broader historical context.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film
Industries
Haircare
Color
Jet Black
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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