Pantene
Stop the Shedding
Brand
ProjectStop the Shedding
Date
Jan 2026
Description
Pantene’s Stop the Shedding campaign focuses on hair care solutions and product efficacy. The spot channels a clinical, professional-grade approach to recovery, highlighting common hair loss concerns through focused live-action technique shots. The commercial utilizes a clean bathroom setting with soft indoor lighting. The creative direction by Grey prioritizes the application process and visible styling results, presented in a desaturated visual palette suited for vertical formats.
Style
Vertical, Commercial, Desaturated
Industries
Haircare
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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