Zara: Fall 2025 Collection

Sep 2025

Zara presents its Fall 2025 Collection, a campaign that blends polished editorial sensibilities with a candid, documentary-style approach to street fashion. Captured by photographer Maxwell Swift, the collection leans into a palette of earthy tones and structured textures, shifting from the raw, directional lighting of urban outdoor settings to the intimate, flash-lit atmosphere of interior portraiture. The series features model Camille Opp, with makeup by Shaina Ehrlich, who provides a clean and natural finish throughout the campaign. Utilizing both analogue film techniques and natural light, the imagery contrasts modern fashion silhouettes against diverse city environments and minimalist backdrops.

Editorial, Vertical, Clean

Natural light

Street

Lookbook, Advertising Campaign