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BrandLoewe
Project180th Anniversary Ad Campaign
Sissy Spacek wearing a blue shirt and green pants squatting next to a brown leather handbag against a textured purple background

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

sissy spacekwoman squattingwoman in blue shirtblue shirtgreen trousersbrown leather handbagleather handbaghandbag

Description

This portrait from Loewe's 180th Anniversary ad campaign features Sissy Spacek squatting against a deep textured purple background. She wears a light blue button-down shirt, vibrant green trousers, and white shoes, while resting her chin on her hand with a gentle smile. In the foreground, a soft brown leather handbag with knotted drawstring details sits prominently on the floor. Bold white typography reads LOEWE with red handwritten text below indicating 1846 MADRID. The composition is captured with clean lighting and rich colour grading, highlighting the distinct textures of her long hair and the garments.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Sky Blue (40%)
Forest Green (30%)
Caramel (30%)

Background

Textured Backdrop

Context

Advertising Campaign