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BrandLoewe
Project180th Anniversary Ad Campaign
Salma Abu Deif posing with a white Loewe leather handbag while wearing yellow branded trousers and a draped black blazer.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

salma abu deifwhite loewe handbagwhite leather handbagloewe handbagyellow logo pantsyellow trousersblack tailored blazerblack blazer

Description

Salma Abu Deif poses in the Loewe 180th Anniversary advertising campaign, captured by photographer Talia Chetrit. She wears a brown knit sweater, a tailored black blazer draped over her shoulders, and bright yellow trousers patterned with the Loewe logo. In the foreground, she rests her hand over a structured white leather handbag with a brown face detail insert. The shot is set against a warm vertical wood backdrop with purple carpeting.

Style

Vertical, Commercial, playful, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Golden Yellow (30%)
Off-White (20%)

Background

Wood Texture

Context

Advertising Campaign