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BrandLoewe
Project180th Anniversary Ad Campaign
Kara Wai smiles while holding a multicolor Loewe leather handbag wearing an oversized black blazer against wood paneling.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

kara waikara wai loeweloewe puzzle bagpuzzle bagleather handbagblack oversized blazerblack blazerstriped cuffssmiling east asian womaneast asian woman smilingeast asian womanmature east asian woman

Description

Actress Kara Wai poses joyfully holding a multicolor Loewe leather handbag for the Loewe 180th Anniversary Ad Campaign photographed by Talia Chetrit. She wears an oversized black tailored jacket accented by striped blue cuffs peeking out at the sleeves. The scene is set against warm vertical wood-paneled walls with rich purple carpeting visible in the lower frame. Bold graphic text reading 'LOEWE 1846 MADRID' is overlaid across the front of the handbag.

Style

Vertical, Commercial, playful, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Rust (20%)

Background

Wood Texture

Context

Advertising Campaign