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BrandLoewe
Project180th Anniversary Ad Campaign
Salma Abu Deif reclining in a red turtleneck sweater beside an off-white leather handbag against a grey corner backdrop.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

salma abu deifsalma abu deif loeweloewe handbagcream leather handbagwhite handbagleather handbagred turtleneck sweaterred mock neckred sweatermonogram sweater

Description

Salma Abu Deif reclines in a studio setting for Loewe's 180th Anniversary advertising campaign photographed by Talia Chetrit. She wears a vibrant red long-sleeve mock-neck top featuring repeating brand typography, layered over a blue-and-white pinstripe shirt and paired with black trousers with yellow trim. A structured off-white leather handbag rests prominently in the foreground on a deep purple surface against a muted grey corner wall.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Off-White (30%)

Background

Grey Seamless

Context

Advertising Campaign