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  • ·Loewe 180th Anniversary Campaign Orange Leather Bag
BrandLoewe
Project180th Anniversary Ad Campaign
Orange leather shoulder bag draped over an ornate red painted wooden chair with a woven rush seat against a dark purple background.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

orange leather bagorange leather handbagleather shoulder bagorange shoulder bagleather handbagleather bagred painted chairpainted wooden chairwoven seat chairwooden chair

Description

An orange leather shoulder bag rests on the woven rush seat of a traditional, folk-painted red wooden chair. The chair features carved figurative designs on the backrest and distressed paint along its turned spindles. Bold typography reading "LOEWE 1846 MADRID" overlays the composition in bright cyan and painted red lettering. The scene is shot in a vertical orientation under balanced studio lighting against a rich purple textured surface.

Style

Vertical, Commercial, Tactile

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Coral Red (50%)
Crimson (40%)

Background

Solid Colour

Context

Advertising Campaign