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BrandLoewe
Project180th Anniversary Ad Campaign
Dark navy suede handbag displayed on a turned wooden bobbin chair with a woven rush seat against a solid yellow backdrop.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

dark navy suede handbagnavy suede handbagsuede handbagloewe handbagnavy handbagsuede baghandbagwooden bobbin chairturned wood chairbobbin chairspool chairwooden chair

Description

A studio product photograph from the Loewe 180th Anniversary advertising campaign, captured by photographer Talia Chetrit. A dark navy suede leather handbag rests on the woven rush seat of an ornate turned-wood bobbin chair. The composition is captured from a high three-quarter angle against an unbroken warm yellow studio sweep. Large cyan and red text overlays reading 'LOEWE 1846 MADRID' appear across the lower right portion of the frame.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Typography, Soft Light

Industries

Bags & Accessories

Color

Navy (50%)
Caramel (30%)
Beige (20%)

Background

Coloured Seamless, Home Office

Context

Advertising Campaign