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BrandLoewe
Project180th Anniversary Ad Campaign
Black leather Loewe handbag resting on a rustic wooden chair with a woven rush seat against a deep purple studio backdrop.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

black leather handbagblack handbagleather handbagblack leather bagloewe handbagblack shoulder bag

Description

A structured black leather handbag sits upright on the natural woven rush seat of a dark wooden chair. Photographed by Talia Chetrit for the Loewe 180th Anniversary Ad Campaign, the still life composition is framed against a solid, velvety purple background. Bold blue and red text graphics overlay the right side of the bag, noting the house name and founding year in Madrid. The lighting is diffused and even, emphasizing the smooth grain of the leather, polished silver hardware, and organic texture of the chair.

Style

Vertical, Commercial, Minimalist, Graphic

Techniques

Soft Light

Industries

Bags & Accessories

Color

Jet Black (60%)
Nude / Sand (30%)

Background

Textured Backdrop, Spa

Context

Advertising Campaign