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BrandLoewe
Project180th Anniversary Ad Campaign
Actress Sissy Spacek rests against a wooden wall holding a large black leather Loewe handbag in a tailored grey jacket.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

sissy spacekblack leather handbagblack leather bagleather handbagtote baggrey tailored jacketstriped cuff shirtelderly woman smilingelderly woman posingelderly woman

Description

Actress Sissy Spacek poses leaning back against a warm vertical wood grain wall for the Loewe 180th Anniversary advertising campaign photographed by Talia Chetrit. She holds an oversized black leather handbag in the foreground, revealing a soft brown inner pouch adorned with minimalist facial embroidery. Spacek wears a charcoal tailored jacket over a blue-and-white striped cuff shirt and a vibrant green high collar. The composition features bold stylized overlay text reading 'LOEWE 1846 MADRID' across the center right in contrasting blue and red lettering.

Style

Vertical, Commercial, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Charcoal (30%)
Caramel (20%)

Background

Wood Texture

Context

Advertising Campaign