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BrandLoewe
Project180th Anniversary Ad Campaign
Kara Walker holding a white and red Loewe pouch with pom-poms while wearing a brown and yellow pullover against wood paneling.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

kara walkerwoman holding bagwoman holding pouchcolorblock pullovercolorblock sweaterquarter zip sweaterpouch bagdrawstring bag

Description

Artist Kara Walker poses against warm wood wall panels for the Loewe 180th Anniversary ad campaign photographed by Talia Chetrit. She wears a brown and pale yellow colorblock quarter-zip pullover styled with dark trousers. In her raised hands, she holds a white and red leather drawstring pouch detailed with oversized white pom-poms. Graphic cyan and red text overlays the center-right of the frame reading 'LOEWE 1846 MADRID'.

Style

Vertical, Commercial, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Espresso (30%)
Butter (30%)
Off-White (20%)

Background

Wood Texture

Context

Advertising Campaign