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BrandLoewe
Project180th Anniversary Ad Campaign
White leather Loewe handbag resting on a rustic red painted chair with woven rush seat on a purple floor.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

white leather handbagwhite handbagleather handbaghandbag on chairred painted chairwoven rush chairred wooden chair

Description

A structured white leather Loewe handbag is staged centrally atop the woven rush seat of a red painted wooden ladder-back chair. Inside the bag's open zippered compartment rests a brown pouch featuring a minimalist stitched face peeking upward. The chair is finished with white studded upholstery on its upper slat, set against a rich deep purple carpeted floor. Vibrant blue and red printed text accents the right side of the composition, shot by photographer Talia Chetrit for the Loewe 180th Anniversary campaign.

Style

Vertical, Commercial, playful

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-White (40%)
Scarlet (30%)
Camel (20%)

Background

Fabric Texture

Context

Advertising Campaign