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BrandLoewe
Project180th Anniversary Ad Campaign
Model seated on a wooden chair holding a large dark Loewe handbag against a wood-panel wall with campaign typography.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

blonde modelmodel seatedwoman posingloewe handbagleather tote bagdark handbagwhite fleece sweaterwhite sweatertextured blue pantsblue trousers

Description

A fashion campaign image for Loewe's 180th anniversary shot by photographer Talia Chetrit with styling by Jodie Barnes. A short-haired blonde model is seated on a dark wood chair with woven seating, posing with hands raised behind her head against vertical natural wood wall paneling. She wears a relaxed off-white zip sweater layered over a high red neckpiece with striped accents, paired with textured light-blue fleece trousers. Resting prominently on her lap is a structured, dark navy leather tote bag, accompanied by bold blue and red promotional typography reading 'LOEWE 1846 MADRID'.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-White (30%)
Jet Black (30%)
Slate (20%)

Background

Wood Texture

Context

Advertising Campaign