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BrandLoewe
Project180th Anniversary Ad Campaign
Giselle seated in yellow Loewe trousers holding a brown and black leather Loewe handbag for an advertising campaign.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

giselleloewe handbagbrown leather handbagleather handbaghandbagyellow trousersyellow pantsgiselle loewe campaign

Description

Giselle is photographed seated while resting her chin on one hand, holding a structured Loewe leather handbag featuring dual-tone brown and black panels, a minimalist facial motif, and a black fur charm. She is styled in bright yellow trousers printed with repeating Loewe brand lettering, paired with a dark navy knit over a collared shirt. The shot features soft, controlled studio lighting against neutral grey architectural studio panels, overlaid with graphic blue and red brand typography.

Style

Vertical, Commercial, Graphic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Golden Yellow (30%)
Navy (30%)
Caramel (20%)

Background

Grey Seamless

Context

Advertising Campaign