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BrandLoewe
Project180th Anniversary Ad Campaign
Off-white Loewe leather handbag placed on a rustic rush-seat chair against a dark purple backdrop.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

loewe handbagloewe leather handbagwhite leather handbagcream leather bagdesigner leather toteleather shoulder bagwoven rush chairwooden rush chairrush seat chair

Description

A still life campaign photograph for Loewe's 180th Anniversary Ad Campaign, photographed by Talia Chetrit with styling by Jodie Barnes. An off-white calfskin handbag with silver hardware and shoulder strap sits atop a rustic wooden chair featuring a hand-woven rush seat. The setup is arranged against a deep purple fabric backdrop, overlaid with graphic typography in cyan and red lettering.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Soft Light

Industries

Bags & Accessories

Color

Off-White (60%)
Camel (20%)
Chocolate (20%)

Background

Textured Backdrop, Spa

Context

Advertising Campaign