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BrandLoewe
Project180th Anniversary Ad Campaign
Loewe colorblocked leather handbag with a plush charm sitting on a rustic woven wooden chair against a yellow background.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

loewe puzzle bagloewe bagdesigner leather handbagcolorblocked handbagleather handbagwooden chairwoven seat chair

Description

A structured Loewe leather handbag featuring a colorblocked geometric design in brown, scarlet red, off-white, and black panels rests on a vintage dark wood chair with a woven rush seat. A brown furry pom-pom charm hangs from the bag handle. Bold graphic text reading 'LOEWE 1846 MADRID' is overlaid on the lower right of the composition in cyan and red lettering. The product is illuminated by soft studio lighting against a solid warm yellow seamless background.

Style

Vertical, Commercial, Graphic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Caramel (40%)
Scarlet (30%)
Jet Black (30%)

Background

Coloured Seamless

Context

Advertising Campaign