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BrandLoewe
Project180th Anniversary Ad Campaign
A model in an oversized black blazer and yellow top holds a white Loewe leather handbag against a wood panel backdrop.

Loewe 180th Anniversary Ad Campaign 2026

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezLoewe Creative Directors
Carina Frey & Stefanie Barth
Carina Frey & Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Salma Abu Deif
Salma Abu DeifModels
Giselle
GiselleModels
Sissy Spacek
Sissy SpacekModels
Kara Walker
Kara WalkerModels
and Kara Wai
and Kara WaiModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Beatrice Eni
Beatrice EniManicurist

Tags

white loewe handbagloewe handbagwhite leather bagstructured handbagoversized black blazerblack blazeryellow mock neck topyellow topmodel holding bag

Description

A fashion campaign photograph for Loewe's 180th Anniversary Ad Campaign featuring a model with short blonde hair against a warm wood grain background. The subject is styled in an oversized tailored black blazer layered over a bright yellow high-neck top with repeating Loewe lettering and striped shirting cuffs. In front, they hold a structured off-white leather handbag featuring a brown character inlay and a hanging branded luggage tag. Bold blue and red logo typography is overlaid across the left side of the frame under soft studio lighting.

Style

Vertical, Commercial, Graphic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Lemon (20%)
Off-White (20%)

Background

Wood Texture

Context

Advertising Campaign