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  • ·HUGO Blue Winter 26 Denim Jacket Campaign
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a black shearling-collar denim jacket, black beanie, and black jeans, holding a brown suede bag in a studio.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

woman standing in denim jacketwoman in denim jacketshearling collar denim jacketblack denim jacketblack knit beanieblack beaniebrown tote bagsuede tote bagblack relaxed jeansblack jeans

Description

Studio fashion portrait for the HUGO BLUE WINTER 26 campaign, photographed by William Arcand. A model stands full-length on a grey platform against a neutral grey seamless backdrop. She wears a black denim jacket with a brown faux-fur collar over layered shirts, straight-leg black jeans, a black beanie, and holds a dark brown structured tote bag. The scene is illuminated by soft, diffused studio lighting.

Style

Vertical, Clean, Commercial

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (80%)

Background

Grey Seamless

Context

Advertising Campaign