Logo
  • Home
  • ·Media
  • ·HUGO Blue Winter 26 Denim Jacket Campaign
Model wearing a black shearling-collar denim jacket, black beanie, and black jeans, holding a brown suede bag in a studio.

HUGO BLUE WINTER 26 2026

About

Studio fashion portrait for the HUGO BLUE WINTER 26 campaign, photographed by William Arcand. A model stands full-length on a grey platform against a neutral grey seamless backdrop. She wears a black denim jacket with a brown faux-fur collar over layered shirts, straight-leg black jeans, a black beanie, and holds a dark brown structured tote bag. The scene is illuminated by soft, diffused studio lighting.

Brand

HUGO

Project

HUGO BLUE WINTER 26 2026

Keywords

woman standing in denim jacketwoman in denim jacketshearling collar denim jacketblack denim jacketblack knit beanieblack beaniebrown tote bagsuede tote bagblack relaxed jeansblack jeans

Credits

William Arcand
Photographer
Jody Cuberli
Makeup Artist
Kenny Campbell
Makeup Artist
Julie Sinios
Casting Director
Daniela Echeverri
Producer

Styles

VerticalCommercialClean

Techniques

Soft Light

Industries

Designer Fashion

Background

Grey Seamless

Context

Advertising Campaign
Similar media
Model leaning against a green subway entrance railing wearing a denim jacket and matching jeans holding a black handbag.
Model Yasmin Wijnaldum leaning against a car next to Romeo Beckham for Tommy Hilfiger winter campaign
Model in wide-leg denim jeans and draped jacket styled by Annina Mislin against a grey seamless studio backdrop.
Portrait of a short-haired woman in a dark denim jacket standing against a wooden door with a color chart poster.
Woman in denim jacket and jeans sitting on a metal stool styling her hair
Model wearing a blue denim jacket over a white top and matching blue jeans against a dark grey background styled by Annina Mislin
Close-up portrait of a smiling woman with voluminous dark hair wearing a denim jacket against a plain background
Portrait of a man wearing a denim bomber jacket and dark jeans looking over his shoulder against a plain white background.
Young man in a white t-shirt and black coat leaping against a plain white background by Larry Bartholomew
Black and white portrait of a woman seated on grass wearing dark denim and sneakers, styled by Daniel Edley
Model in dark long coat holding a black perforated tote bag against a pale background
Model Loli Bahia in a black leather jacket holding a suede handbag against a glittering dark backdrop for Isabel Marant
Model in black button-down jacket and dark trousers posed against a white wall with dappled leaf shadows.
Red-haired woman wearing denim jacket and jeans kneeling on concrete floor
Nana Komatsu wearing Chanel winter apparel and holding a black chain bag on a snowy path at dusk
Model wearing dark glasses, olive jacket, and carrying a large navy bag against a white background
Man wearing a brown fedora and shearling jacket tilting his hat down over his face against a dark grey background.
Man wearing a dark jacket and trousers holding a black handbag against a neutral studio background.
Two models standing side-by-side wearing dark vinyl and tailored jackets against a plain background
From the same project