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  • ·HUGO BLUE WINTER 26 Menswear Campaign
BrandHUGO
ProjectBLUE WINTER 26
Black male model in a blue and black plaid jacket, dark jeans, and cap standing on a platform against a grey backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black male modelblack manmale modelman in plaid jacketblue plaid jacketplaid jacketcheck jacketdark denim jeansblue jeansdenim jeansribbed knit sweaterblack baseball capblack dress shoes

Description

Photographed by William Arcand for the HUGO BLUE WINTER 26 campaign, a Black male model stands posed on a square studio platform. He wears a blue and black check zip-up jacket over a ribbed blue crewneck sweater, paired with dark wash denim jeans, black dress shoes, and a black baseball cap. The full-length studio portrait features directional soft lighting cast against a seamless neutral grey gradient backdrop.

Style

Vertical, Commercial, Clean, Cool

Techniques

Soft Light

Industries

Menswear

Color

Navy (40%)
Off-Black (50%)

Background

Grey Seamless

Context

Advertising Campaign