Bio
William Arcand is a French-Canadian photographer and director whose artistic lens is rooted in the vibrant tapestry of life’s authentic moments. Based in London, Arcand masterfully weaves together spontaneity and intimacy in his work, crafting dreamlike portraits that resonate deeply with viewers. His unique style strikes a harmonious balance between sensitivity and dynamism, employing a vivid palette of pastel hues that merge contemporary flair with nostalgic undertones, resulting in images that possess a timeless quality. Arcand's talent has garnered him collaborations with prestigious brands, including Chanel, Calvin Klein, , Levi’s, Zara, Barbour, and Palm Angels, further solidifying his position as a prominent figure in the world of visual storytelling. With each frame, he invites us to experience the beauty of the ordinary, making the familiar feel extraordinary.