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BrandHUGO
ProjectBLUE WINTER 26
Model wearing tinted aviator sunglasses and an off-white puffer jacket with a plush faux fur collar against a grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

east asian woman wearing sunglasseseast asian womanwoman wearing sunglassestinted aviator sunglassestinted sunglassesaviator sunglassessunglasseswhite puffer jacketfaux fur collar jacketpuffer jacketquilted jacket

Description

A close-up studio portrait for the HUGO Blue Winter 26 campaign, photographed by William Arcand. An East Asian model with sleek, center-parted dark hair looks downward while wearing translucent tinted aviator sunglasses. She wears an off-white quilted puffer jacket featuring a plush faux fur collar and an exposed silver zipper over a light lilac collar. The scene is illuminated with diffused high-key studio lighting against a clean, neutral grey seamless backdrop.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-White (50%)
Jet Black (30%)
Peach (20%)

Background

Grey Seamless

Context

Advertising Campaign