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Brand
HUGO
ProjectBLUE WINTER 26
A woman poses in a cream cable-knit sweater, wide-leg dark wash jeans, and a black shoulder bag on a studio platform.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

woman wearing wide leg jeanswide leg jeansdark wash jeanscream cable knit sweatercable knit sweaterwhite cardiganblack leather shoulder bagblack shoulder bagleather handbag

Description

A woman stands in profile on a dark studio plinth, turning her face toward the camera for the HUGO Blue Winter 26 campaign photographed by William Arcand. She wears a buttoned cream-white cable-knit sweater paired with oversized, wide-leg dark indigo denim jeans featuring subtle branding above the knee. A structured black leather shoulder bag hangs tucked under her arm. The setting features clean studio lighting against a graduated neutral grey backdrop.