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  • ·HUGO Blue Winter 26 Outerwear Campaign
BrandHUGO
ProjectBLUE WINTER 26
Three models wearing winter streetwear including black and brown puffer jackets, beanies, and denim for HUGO Blue Winter 26.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

three fashion modelsfashion modelsmodels posingblack puffer jacketpuffer jacketquilted bomber jacketbomber jacketwinter streetwearwinter fashion

Description

A studio group portrait featuring three models styled in contemporary winter apparel for HUGO's Blue Winter 26 campaign. The models wear layered outerwear including a black cropped puffer jacket with a faux-fur collar, a brown quilted bomber jacket, beanies, and denim pieces. Lit with controlled directional studio lighting against a neutral grey seamless backdrop.

Style

Vertical, Commercial, Moody, Cool

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (50%)
Denim (20%)
Espresso (30%)

Background

Grey Seamless

Context

Advertising Campaign