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BrandHUGO
ProjectBLUE WINTER 26
Young man with curly hair wearing a washed denim jacket and black scarf against a grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in denim jacketman wearing denim jacketdenim jacketwashed denim jacketblack scarffringed scarfcurly hair manyoung man

Description

A male model looks downward against a clean grey studio backdrop for the HUGO Blue Winter 26 collection. He wears an oversized washed denim jacket paired with a navy textured shirt, matching denim jeans, and a long black fringed scarf. The portrait features soft, directional lighting highlighting the textures of the denim and knitwear.

Style

Vertical, Cool, Editorial

Techniques

Soft Light

Industries

Menswear

Color

Denim (50%)
Off-Black (30%)
Navy (20%)

Background

Grey Seamless

Context

Lookbook