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  • ·HUGO BLUE WINTER 26 Denim and Sweatpants Look
Model standing on a studio platform wearing a light denim overshirt, dark knit sweater, grey sweatpants, and sunglasses.

HUGO BLUE WINTER 26 2026

Associated creatives

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Description

A full-length studio portrait from the HUGO BLUE WINTER 26 project photographed by William Arcand. The model poses on a dark platform wearing an open light-wash denim overshirt layered over a dark brown sweater, paired with relaxed light grey sweatpants and a matching sweater tied around the waist. Accessories include dark sunglasses, a small brown handheld tote, and low-profile brown sneakers under soft studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Menswear

Color

Light Grey (40%)
Powder Blue (30%)
Espresso (20%)

Background

Grey Seamless

Context

Advertising Campaign