BrandHUGO
ProjectBLUE WINTER 26

HUGO BLUE WINTER 26 2026
Associated creatives
Tags
Description
A full-length studio portrait from the HUGO BLUE WINTER 26 project photographed by William Arcand. The model poses on a dark platform wearing an open light-wash denim overshirt layered over a dark brown sweater, paired with relaxed light grey sweatpants and a matching sweater tied around the waist. Accessories include dark sunglasses, a small brown handheld tote, and low-profile brown sneakers under soft studio lighting.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Menswear
Color
Light Grey (40%)
Powder Blue (30%)
Espresso (20%)
Background
Grey Seamless
Context
Advertising Campaign
