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BrandHUGO
ProjectBLUE WINTER 26
Male model wearing a black cap, striped blue rugby polo, and tied knit sweater against a neutral grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in striped poloman in polo shirtstriped rugby shirtstriped polo shirtblue striped shirttied knit sweaterblack baseball capblack cap

Description

A studio portrait captures a young male model with curly brown hair wearing a structured black baseball cap and a striped light blue and navy long-sleeve polo shirt. A dark navy knit sweater is knotted around his shoulders and drapes across his chest. The lighting creates defined shadows beneath the cap visor and highlights the textures of the knitwear against a clean, softly lit grey background.

Style

Vertical, Cool, Clean, Editorial

Techniques

Hard Light

Industries

Menswear

Color

Navy (40%)
Sky Blue (40%)
Off-Black (20%)

Background

Grey Seamless

Context

Advertising Campaign