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  • ·HUGO Blue Winter 26 Black Puffer Jacket Campaign
Brand
HUGO
ProjectBLUE WINTER 26
Model wearing dark aviator sunglasses and a black hooded puffer jacket with light wash denim jeans against a neutral studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black puffer jacketpuffer jacketdown jacketblack winter coatoversized puffer jacketblack man in puffer jacketblack man wearing sunglassesblack mantinted aviator sunglassesaviator sunglassessunglasses

Description

A three-quarter profile shot captures a model wearing a voluminous, glossy black hooded puffer jacket layered over a black-and-white plaid shirt and light wash denim jeans. The subject sports gold-rimmed aviator sunglasses with dark tinted lenses against a muted, neutral grey studio sweep. Clean, directional studio lighting defines the quilted texture of the down outerwear and brings high contrast to the sleek winter styling.