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  • ·HUGO BLUE WINTER 26 Campaign by William Arcand
Brand
HUGO
ProjectBLUE WINTER 26
Model wearing a black puffer jacket, layered light blue shirt, wide-leg dark jeans, sunglasses, and holding a black shoulder bag in studio.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

woman in black puffer jacketblack puffer jacketpuffer jacketwide leg jeansdark denim jeansblack shoulder bagtinted sunglasses

Description

A full-length fashion portrait featuring a model standing atop a low grey platform against a seamless gradient background for HUGO's BLUE WINTER 26 campaign. The model wears a black velvet puffer jacket over a light blue collared shirt and grey knit layer, paired with dark navy wide-leg jeans and pointed heels. Accessories include reddish-tinted sunglasses and a small black leather handbag. The shot is lit with soft studio lighting, photographed by William Arcand.