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  • ·HUGO Blue Winter 26 Campaign with Black Puffer Jacket
BrandHUGO
ProjectBLUE WINTER 26
Fashion model wearing a black puffer jacket, wide-leg denim jeans, sunglasses, and carrying a black shoulder bag in a studio.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

woman in black puffer jacketwoman in puffer jacketblack puffer jacketpuffer jacketwide leg denim jeanswide leg jeansdenim jeansblack shoulder bagblack handbagshoulder baghandbagtinted sunglassessunglasseslight blue button down shirtlight blue shirtblue shirt

Description

A full-length fashion portrait from the HUGO 'BLUE WINTER 26' campaign, photographed by William Arcand. The model stands atop a low rectangular studio platform dressed in a black padded jacket over a light blue collared shirt, paired with dark wide-leg denim trousers and black pointed-toe heels. She accessorizes with dark-tinted sunglasses and holds a structured black shoulder bag against a neutral studio backdrop with soft, diffused lighting.

Style

Vertical, Commercial, Cool, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (60%)
Powder Blue (20%)

Background

Grey Seamless

Context

Advertising Campaign