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Model wearing a black puffer jacket, layered light blue shirt, wide-leg dark jeans, sunglasses, and holding a black shoulder bag in studio.

HUGO BLUE WINTER 26 2026

About

A full-length fashion portrait featuring a model standing atop a low grey platform against a seamless gradient background for HUGO's BLUE WINTER 26 campaign. The model wears a black velvet puffer jacket over a light blue collared shirt and grey knit layer, paired with dark navy wide-leg jeans and pointed heels. Accessories include reddish-tinted sunglasses and a small black leather handbag. The shot is lit with soft studio lighting, photographed by William Arcand.

Brand

HUGO

Project

HUGO BLUE WINTER 26 2026

Keywords

woman in black puffer jacketblack puffer jacketpuffer jacketwide leg jeansdark denim jeansblack shoulder bagtinted sunglasses

Credits

William Arcand
Photographer
Jody Cuberli
Makeup Artist
Kenny Campbell
Makeup Artist
Julie Sinios
Casting Director
Daniela Echeverri
Producer

Styles

VerticalCleanEditorialMinimalist

Techniques

Soft Light

Industries

Designer Fashion

Background

Grey Seamless

Context

Lookbook
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