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Brand
H&M
ProjectThe Denim upgrade
Man wearing a brown denim jacket and matching pants with a cap standing in a minimal studio setting for H&M

H&M The Denim upgrade 2026

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Deepak Gupta
Deepak GuptaModel

Tags

man in denim jacketdenim jacketbrown denim jacketman in brown denimmale model posingman wearing capbrown cap

Description

This portrait for H&M's project The Denim Upgrade features a male model standing in a minimal white studio space. He is styled in a dark brown denim jacket layered over a dark hoodie, matching relaxed-fit denim trousers, a brown baseball cap, and black shoes. Photographed by Carlos Garcia with fashion direction by Hilda Sandström, the scene is lit with soft, even studio lighting that accentuates the texture of the garments. The clean composition highlights the workwear-inspired silhouette against a neutral backdrop.