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  • ·HUGO Blue Winter 26 Campaign by William Arcand
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a black quilted puffer jacket, grey knit cardigan, blue collared shirt, and tinted sunglasses.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black quilted jacketblack puffer jacketquilted puffer jacketgrey knit cardigangrey cardiganlight blue collared shirtblue shirttinted sunglasses

Description

A close-up studio portrait from the HUGO BLUE WINTER 26 campaign photographed by William Arcand. The model is styled in layered winter garments, including an open black quilted puffer jacket over a heather grey buttoned cardigan and a light blue collared shirt. Rose-tinted translucent sunglasses sit across the face, while soft studio lighting illuminates the layered textures against a neutral grey seamless backdrop.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (50%)
Medium Grey (30%)
Sky Blue (20%)

Background

Grey Seamless

Context

Advertising Campaign