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BrandHUGO
ProjectBLUE WINTER 26
Model wearing dark brown jacket and matching wide-leg trousers with sunglasses, holding a clutch on a studio platform.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

brown zip jacketbrown jacketwide leg trousersbrown trousersbrown suitfemale model in sunglassesfemale modelmodel holding handbagbrown handbagbrown clutchtinted sunglassessunglasses

Description

Full-length studio fashion photograph for the HUGO BLUE WINTER 26 campaign shot by photographer William Arcand. A model stands atop a dark low square platform wearing a deep brown zippered jacket, matching relaxed-fit trousers, a white printed graphic t-shirt, dark sunglasses, and black pointed footwear while holding a textured brown bag. Diffused overhead and frontal studio lighting creates a soft gradient against a pale grey seamless backdrop.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Chocolate (70%)
Pure White (20%)

Background

Grey Seamless

Context

Lookbook