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  • ·HUGO Blue Winter 26 Menswear Campaign by William Arcand
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a black jacket, white HUGO logo t-shirt, dark jeans, and a black baseball cap standing on a grey studio platform.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in black jacketman in jacketblack jacketzip jacketwhite graphic t shirtwhite logo t shirtwhite t shirtblack jeansdark denim jeansblack baseball capblack cap

Description

A full-length studio portrait captures a male model standing on a dark grey platform against a neutral grey backdrop. He is styled in a black collared zip-up jacket worn open over a white graphic t-shirt featuring the HUGO logo in olive green, paired with dark washed black jeans, black dress shoes, and a structured black baseball cap. Diffused soft studio lighting illuminates the subject evenly while creating subtle dimensional shadows.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (70%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign