HUGO BLUE WINTER 26 2026

About

A studio fashion campaign photograph for HUGO's BLUE WINTER 26 project, captured by photographer William Arcand. The image showcases an oversized, high-shine metallic silver quilted puffer jacket featuring a high funnel neck and voluminous down-filled baffles. A distinct black strap along the cuff displays the HUGO logo in clean white typography. The neutral grey studio backdrop and balanced lighting accentuate the glossy, reflective texture and sculptural shape of the winter outerwear.