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Brand
HUGO
ProjectBLUE WINTER 26
Side profile of a model wearing a shiny metallic silver puffer jacket with a HUGO logo patch on the sleeve cuff.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

silver puffer jacketmetallic puffer jacketsilver down jacketpuffer jacketmetallic jacketdown jacketquilted puffer jacket

Description

A studio fashion campaign photograph for HUGO's BLUE WINTER 26 project, captured by photographer William Arcand. The image showcases an oversized, high-shine metallic silver quilted puffer jacket featuring a high funnel neck and voluminous down-filled baffles. A distinct black strap along the cuff displays the HUGO logo in clean white typography. The neutral grey studio backdrop and balanced lighting accentuate the glossy, reflective texture and sculptural shape of the winter outerwear.