Brand
ProjectBLUE WINTER 26

HUGO BLUE WINTER 26 2026
Associated creatives
Tags
Description
Black male model styled in an oversized light-wash denim shirt over a dark brown underlayer and grey branded sweatpants with a sweatshirt tied at the waist. The subject poses in profile wearing amber-framed sunglasses under soft studio lighting. Photographed by William Arcand for the HUGO Blue Winter 26 campaign against a neutral grey seamless background.
