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  • ·HUGO Blue Winter 26 Denim by William Arcand
BrandHUGO
ProjectBLUE WINTER 26
Model wearing an oversized light-wash denim shirt, dark sunglasses, and grey sweatpants against a studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black male modelblack modellight wash denim shirtdenim shirtoversized denim shirtgrey sweatpantssweatpantssunglasses

Description

Black male model styled in an oversized light-wash denim shirt over a dark brown underlayer and grey branded sweatpants with a sweatshirt tied at the waist. The subject poses in profile wearing amber-framed sunglasses under soft studio lighting. Photographed by William Arcand for the HUGO Blue Winter 26 campaign against a neutral grey seamless background.

Style

Vertical, Clean, Commercial

Techniques

Soft Light

Industries

Streetwear

Color

Denim (50%)
Light Grey (30%)
Espresso (20%)

Background

Grey Seamless

Context

Advertising Campaign