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ProjectDenim Spring 2025 Ad Campaign
Model with long dark hair seated on a folding chair wearing a white shirt and black jeans against a grey background

Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

black woman seated on chairblack womanwoman seatedwhite button down shirtwhite shirtblack jeansdenim jeansfolding chair

Description

This image is part of the Denim Spring 2025 ad campaign for FRAME, photographed by Noua Unu with creative direction by Erik Torstensson. The shot features a model with long dark hair, wearing an unbuttoned white shirt and dark denim jeans, casually seated on a metal folding chair with a patterned seat. The composition is set against a neutral grey studio backdrop with soft, direct lighting highlighting the textures of the apparel. Styling was led by Ilona Hamer, with hair by Ward Stegerhoek and makeup by Frank B.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (40%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign