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  • ·FRAME Denim Spring 2025 Ad Campaign Editorial
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Model wearing blue jeans, denim jacket, black blazer, white t-shirt, and baseball cap standing against grey seamless backdrop

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

model in blue jeansblue jeansmodeldenim jacketblack blazerwhite t-shirtwhite sneakersbaseball cap

Description

This fashion editorial image from the FRAME Denim Spring 2025 ad campaign features a model posing against a neutral grey studio background. The model wears fitted blue jeans paired with a layered denim jacket, a white t-shirt, an oversized black blazer, white sneakers, and a dark baseball cap. The lighting is soft and directional, highlighting the textures of the denim and outerwear while casting subtle shadows. Photographed by Noua Unu with creative direction by Erik Torstensson and styling by Ilona Hamer.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (50%)
Jet Black (30%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign