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  • ·FRAME Denim Spring 2025 Campaign Editorial Portrait
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Model seated on a white studio floor wearing dark denim jeans and a black and white striped button-down shirt.

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

woman sitting on floorwoman sittingsitting womanwomandark denim jeansdenim jeansjeansstriped button down shirtstriped shirtbutton down shirtshirtlong brown hairbrown hairbarefoot

Description

This portrait from the FRAME Denim Spring 2025 ad campaign features a model seated barefoot on a plain white studio background. The subject wears dark blue denim jeans paired with an untucked black and white striped button-down shirt with rolled cuffs. Her long brown hair flows loosely around her shoulders, framing a direct, focused expression. The clean studio lighting creates soft, subtle shadows beneath her posture, emphasizing the textures of the denim and cotton fabrics. This commercial fashion image was styled by Ilona Hamer with hair by Ward Stegerhoek and makeup by Frank B, under the creative direction of Erik Torstensson and photography by Noua Unu.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign