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BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Acid wash denim jacket with a small comb tucked into the pocket against a neutral background for FRAME spring campaign

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

acid wash denim jacketdenim jacketacid wash jacketjacket

Description

An acid wash denim jacket is displayed flat against a plain, light background as part of the Denim Spring 2025 ad campaign for FRAME. A small comb is tucked into the lower pocket of the jacket, highlighting the casual details of the garment. The lighting is soft and even, emphasizing the textured weave and vintage wash of the denim fabric. This commercial product shot was photographed by Noua Unu with creative direction by Erik Torstensson and styling by Ilona Hamer.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Denim (90%)

Background

White Seamless

Context

E-commerce / Product