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  • ·FRAME Denim Spring 2025 Ad Campaign Editorial
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Two female models wearing dark denim jackets posing together against a plain light background in monochrome.

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

two female models in denim jacketsfemale models in denim jacketstwo female modelsdenim jacketsdark denim jacket

Description

This black-and-white fashion campaign image for FRAME features models Abény Nhial and Merlijne Schorren posing together against a seamless white background. Both models wear matching dark denim shirts with buttoned flap pockets and metallic buttons. The composition is a medium close-up, with one model leaning her head gently against the shoulder of the other. The lighting is clean and directional, highlighting the textures of the denim fabric and the natural expressions of the subjects. The shoot was styled by Ilona Hamer, with hair by Ward Stegerhoek and makeup by Frank B, under the creative direction of Erik Torstensson.

Style

Editorial, Vertical, Monochrome

Industries

High Street Fashion

Color

Jet Black (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign