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  • ·FRAME Denim Spring 2025 ad campaign featuring two models
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Two female models wearing dark denim shirts posing together against a plain white studio background.

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

two female modelsfemale modelsmodelsdark denim shirtdenim shirtdenim

Description

This fashion advertising image for the FRAME Denim Spring 2025 ad campaign features two female models posing closely together against a clean, neutral background. Both models wear dark denim shirts with contrast stitching and metallic buttons. The portrait is captured with soft lighting that accentuates the texture of the denim and the natural features of the subjects. Styling was led by Ilona Hamer, with creative direction by Erik Torstensson, hair by Ward Stegerhoek, and makeup by Frank B.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Navy (90%)

Background

White Seamless

Context

Advertising Campaign