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  • ·FRAME Denim Spring 2025 Ad Campaign Portrait
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Model in white tank top and blue jeans standing against a plain grey seamless background for FRAME campaign

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

woman in white tank top and blue jeanswoman in white tank topwhite tank topblue jeansdenim jeanswoman standingmodel posing

Description

This studio portrait for the FRAME Denim Spring 2025 ad campaign features a model standing against a neutral grey seamless backdrop. The model is wearing a classic white tank top paired with light blue wash denim jeans and brown boots, with hands resting on hips. The lighting is soft and even, highlighting the clean silhouette and minimalist styling of the apparel. Photographed by Noua Unu with creative direction by Erik Torstensson, styling by Ilona Hamer, hair by Ward Stegerhoek, and makeup by Frank B.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (30%)
Denim (50%)
Caramel (20%)

Background

Grey Seamless

Context

Advertising Campaign