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  • ·FRAME Denim Spring 2025 Ad Campaign Portrait Editorial
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Model with long dark hair wearing dark denim jeans wrapped around her head like a hat against a grey studio background.

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

woman wearing denim on headwoman wearing denimwoman portraitdark denim jeansdenim jeansjeans

Description

This portrait from the FRAME Denim Spring 2025 ad campaign features a model with long dark hair and a neutral expression, photographed against a neutral grey backdrop. A pair of dark denim jeans is artistically wrapped and draped around her head in a sculptural manner, functioning as headwear. The image is styled by Ilona Hamer with photography by Noua Unu, creative direction by Erik Torstensson, hair by Ward Stegerhoek, and makeup by Frank B. The monochromatic composition highlights the texture of the dark denim against soft studio lighting.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign