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  • ·FRAME Denim Spring 2025 Ad Campaign Editorial
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Two smiling female models posing in dark blue denim jeans against a plain grey background

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

two female modelsfemale modelsmodels laughingdark blue denim jeansdenim jeansblue jeans

Description

This portrait for the FRAME Denim Spring 2025 ad campaign features models Abény Nhial and Merlijne Schorren laughing while posing against a plain grey studio backdrop. Both models wear dark blue denim jeans with their arms crossed over their chests. The image was captured by photographer Noua Unu under the creative direction of Erik Torstensson, with styling by Ilona Hamer, hair by Ward Stegerhoek, and makeup by Frank B. The lighting is clean and soft, accentuating the natural expressions and textures.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Navy (100%)

Background

Grey Seamless

Context

Advertising Campaign