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  • ·FRAME Denim Spring 2025 Ad Campaign Editorial
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Model in striped shirt and dark denim jeans posing against a plain background for FRAME

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

woman in striped shirtstriped shirtwoman in jeansdark denim jeansdenim jeansblack leather beltleather beltwoman posingmodel

Description

This studio editorial image for the FRAME Denim Spring 2025 ad campaign features a model captured from the side against a neutral backdrop. The model is wearing a long-sleeved black and white striped shirt paired with dark blue denim jeans and a black leather belt. The composition employs a dynamic vertical orientation with clean studio lighting that accentuates the texture of the garments. The project is directed by Erik Torstensson and photographed by Noua Unu, with styling by Ilona Hamer, hair by Ward Stegerhoek, and makeup by Frank B.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Jet Black (50%)
Navy (50%)

Background

White Seamless

Context

Advertising Campaign