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  • ·FRAME Denim Spring 2025 Campaign Ad Editorial
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Two female models laughing while wearing dark denim jeans against a solid grey studio background.

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

two female models laughingfemale models laughingtwo female modelsfemale modelsdark denim jeansdenim jeansjeans

Description

This fashion editorial image for the FRAME Denim Spring 2025 ad campaign features two female models captured in a candid, joyful moment. Both models are topless and laughing while wearing dark denim jeans, positioned facing one another against a minimalist grey studio backdrop. The lighting is soft and natural, emphasizing the textures of the denim and the clean composition of the shot. Photographed by Noua Unu with creative direction by Erik Torstensson, styling by Ilona Hamer, hair by Ward Stegerhoek, and makeup by Frank B.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)

Background

Grey Seamless

Context

Advertising Campaign