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  • ·FRAME Denim Spring 2025 Ad Campaign jeans on floral chair
BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Blue denim jeans resting on a folding chair with floral patterned upholstery against a neutral dark background

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

blue denim jeansblue jeansdenim jeansjeansfolding chairfloral chairfloral patterned chair

Description

This image for the FRAME Denim Spring 2025 ad campaign features a pair of blue denim jeans neatly draped over a folding chair. The chair features a distinctive floral patterned fabric upholstery on both the backrest and seat. The composition is captured against a simple, muted neutral background, creating a minimalist yet textured aesthetic. The lighting is soft and directional, highlighting the weave and texture of the denim fabric. The campaign was directed by Erik Torstensson with photography by Noua Unu and styling by Ilona Hamer.

Style

Vertical, Commercial, Earthy, Clean

Industries

Designer Fashion

Color

Denim (60%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign