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BrandFRAME
ProjectDenim Spring 2025 Ad Campaign
Model wearing a white blouse and white flared jeans against a grey studio backdrop for the FRAME Denim Spring 2025 ad campaign.

FRAME Denim Spring 2025 Ad Campaign 2025

Associated creatives

Erik Torstensson
Erik TorstenssonFrame Creative Director
Noua Unu
Noua UnuPhotographer
Abény Nhial and Merlijne Schorren
Abény Nhial and Merlijne SchorrenModels
Ilona Hamer
Ilona HamerStylist
Ward Stegerhoek
Ward StegerhoekHair
Frank B 
Frank B Makeup

Tags

woman wearing white blouse and white jeanswoman in white blousewhite blousewhite jeansflared jeansblack beltblack hairblack woman modelblack womanwoman posing

Description

This image from the FRAME Denim Spring 2025 ad campaign features model Abény Nhial posing against a neutral grey studio backdrop. She wears a cream-coloured long-sleeve blouse with a neck tie paired with high-waisted white flared jeans and a black belt. Her dark hair flows outward as if caught in a gentle breeze, complementing her confident, direct expression. The lighting is soft and directional, accentuating the clean textures of the garments and creating subtle dimension against the minimal backdrop.

Style

Vertical, Commercial, Desaturated, Clean

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (30%)
Cream (20%)

Background

Grey Seamless

Context

Advertising Campaign