FRAME Denim Spring 2025 Ad Campaign 2025

Description

This image is part of the Denim Spring 2025 ad campaign for FRAME, photographed by Noua Unu with creative direction by Erik Torstensson. The composition features two models captured from behind, showcasing dark denim jeans against a neutral grey studio background. Styling was led by Ilona Hamer, with hair by Ward Stegerhoek and makeup by Frank B. The shot emphasizes tactile denim textures and clean studio lighting, highlighting the back pockets and raw aesthetic of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign