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Kith: Summer Escape

Brand
Date

Jun 2026

Description

Kith presents its Summer Escape campaign, a swimwear and fashion project captured by photographer Cameron Hammond. The imagery explores coastal settings, featuring models Alana Lucio and Josephine Skriver in a series of shots that move from shallow turquoise waters to sun-drenched indoor environments. Throughout the series, Hammond utilizes natural light and a distinctly nostalgic, grainy aesthetic to frame the collection. The work leans into an editorial feel, employing analogue film techniques to highlight the textures of knit sets, structured swimwear, and metallic hardware against the backdrop of tropical foliage.

Style

Warm, Vertical, Editorial

Techniques

Natural light

Industries
Color
Jet Black
Context

Advertising Campaign

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